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TMCNet:  AFS Technologies Updates on New Branding Strategy [Professional Services Close - Up]

[February 27, 2013]

AFS Technologies Updates on New Branding Strategy [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) AFS Technologies, Inc., a provider of integrated technology solutions to the consumer packaged goods (CPG), food and beverage industries, announced a new branding strategy that represents a significant milestone in the company's evolution.

According to a release, the new branding initiative unifies the AFS identity across all products and core solutions with the objective to better communicate the company's characteristics and value to customers.

Over the past two years, AFS has acquired several companies with individual brands that address specific solutions for narrow segments of the market. Ross, Quofore, MEI, Synectics, and Answers solutions each address Direct Store Delivery, Retail Execution/CRM, and Trade Promotion Management for Retail and Foodservice respectively. While each brand was a solution provider to their respective segments, individually each did not fully convey the value of the combined integrated solutions that AFS can now provide for the CPG segment.

"The new AFS branding strategy is designed to more clearly communicate our company's unique combination of integrated technology solutions and proven areas of core expertise that help customers automate their business processes to improve the bottom line," noted Kurien Jacob, CEO of AFS Technologies. "For example, there are many companies that offer mobile-based retail execution solutions in the market. AFS is the only company that can offer retail execution with pricing linked to trade promotions, and combined analytics that can add meaningful business insight to the process," added Jacob. "The analytics can incorporate information from AFS solutions and other third party solutions to deliver meaningful analysis on mobile devices to optimize the value of various strategies." The new grouping and brands for AFS core solutions are outlined as follows: AFS Enterprise - Encompasses the AFS Supply Chain solutions designed to help client companies optimize profits within the enterprise and help connect enterprise data to their trading partners. AFS Enterprise solutions comprise the traditional suite of supply chain technology solutions including Enterprise Resource Planning, Warehouse Management Systems, Order Management Systems, Sales Agency Solutions, Rebate Management, Data Exchange (EDI), Product Information Management & Data Synchronization, and Discovery G2 Business Intelligence. Discovery G2 provides integrated analytics to tie multiple solutions and third party software together.

AFS Mobile - With the rapid advance in the deployment of solutions on multiple mobile platforms, AFS offers an advanced mobile technology platform, offering solutions that operate with Apple, Android and Microsoft Mobile units. AFS Mobile solutions include Direct Store Delivery, Merchandising and Retail Execution, Order Management and Pricing (including Deals and Rebates) and the ability to deliver analytics to mobile devices using Discovery G2.

AFS TradePro - Focused on AFS Trade Promotion Management (TPM) solutions that support the client's ability to optimize trade promotion spend management and related activities. AFS TradePro TPM and TPO for Retail, AFS TradePro TPM and TPO for Foodservice, and AFS TradePro TPO Planner for Foodservice & Retail are market- focused solutions that provide configurable solutions for Retail CPG and Foodservice clients. AFS Discovery G2 provides integrated post- spend analytics for each of the above solutions and the ability to incorporate data from other sources including ERP systems and market research data providers.

The new unified AFS branding strategy reinforces the Company's specialization in supporting manufacturers, distributors, sales agencies and operators, and is communicated through the new AFS web site,, and in a variety of new marketing literature and resource material.

More information: ((Comments on this story may be sent to (c) 2013 ProQuest Information and Learning Company; All Rights Reserved.

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