|[February 05, 2013]
Neolane Announces Another Year of Strong Growth in 2012
NEWTON, Mass. & TWICKENHAM, United Kingdom --(Business Wire)--
Despite challenging economic times and mounting consumer expectations,
conversational marketing technology provider Neolane
demonstrated once again that it understands the growing challenges
marketers face. In the era of the activist customer--that has
near-perfect access to information--Neolane has acted on its vision and
helped global brands address new digital channels and empower them to
sustain lifetime dialogues with their customers. Subsequently, Neolane
announced $58 million in revenue and a 40 percent increase in global
consolidated growth to close out another profitable year.
Gartner (News - Alert) Research Vice President Laura McLellan noted in a January
2012 webinar that Chief Marketing Officers (CMOs) will spend more on
IT than Chief Information Officers (CIOs) by 2017. CMOs now have greater
purchasing power and have recognized the need for easy-to-use,
cloud-based marketing technologies that they can operate independent of
IT. As the number of communications channels rises and Big
Data volume increases, marketers are utilizing Neolane's platform to
effectively reach today's digital customer.
Based on this innovative, next-generation marketing platform, Neolane
landed leading global brands as customers including Interflora,
L'Occitane, Royal Bank of Scotland, Transitions Optical, Vorwek, Waters
Corporation and Wells Fargo (News - Alert) Center. These brands selected Neolane for
its vision, agility and position in the market as the only leading
independent cloud-based digital marketing technology provider.
"In spite of a challenging global economy, Neolane thrived in 2012 by
providing marketers with a platform that increases customer engagement
through conversational marketing," said Stéphane Dehoche, president and
CEO, Neolane. "With our innovative cloud-based marketing technology,
Neolane is helping brands facilitate a deeper connection with their
customers and prospects, resulting in increased customer lifetime value."
In 2012, Neolane continued its commitment to marketing innovation by
providing brands with features to address new marketing opportunities,
Driving higher levels of cross-channel engagement, Neolane Mobile
App Channel allows organizations to facilitate one-to-one personalized
messages and offers in mobile push notifications and in-app content.
Open Graph: Neolane Social Marketing now allows marketers to
take advantage of Facebook's (News - Alert) Open Graph to obtain real-time consumer
information and integrate it directly into their marketing database.
This provides marketers greater insight into customer interests,
allowing them to provide more personalized experiences across the full
range of marketing channels.
Data: With the enhanced version of Neolane Marketing
Analytics, marketers can now gain an even better understanding of
their customers' behaviors across channels. This enables them to
execute fine-tuned marketing actions based on this knowledge and
monitor the efficiency of marketing campaigns.
Marketing: Neolane Interaction, the company's
application for fusing inbound and outbound offers, now allows
marketers to interact with anonymous prospects online who are not in
their database and to dynamically generate real-time tailored offers
with unprecedented scalability and performance.
also secured validation of its solutions and approach to conversational
marketing from independent research firms and was named a Leader in
Forrester (News - Alert) Research, Inc.'s "The Forrester Wave™: Cross-Channel Campaign
Management (CCCM), Q1 2012."1 Gartner recognized Neolane
as a Visionary across three areas including the Gartner, Inc. 2012
"Magic Quadrant for CRM Multichannel Campaign Management,"2
the 2012 "Magic Quadrant for CRM Lead Management,"3
and the Gartner, Inc. 2012 "Magic Quadrant for Integrated Marketing
Currently, Neolane touts more than 400 customers globally, including
divisions of 47 of the Fortune Global 500, and has expanded its global
team to 300 employees. In 2012, the company attracted top talent in the
industry to accelerate momentum, including the recent hire of Suresh
Vittal as Chief Product Officer. Vittal, who has assumed
responsibility for the company's global product strategy, recently
served as Practice Leader for the Customer Intelligence business unit at
Forrester Research, Inc. and brings to Neolane a deep knowledge of
marketing technology that will drive product innovation.
"Neolane is the catalyst for change for today's brands," added Dehoche.
"We understand the stakes are higher as marketers are operating in a
digital world and need the right technology to optimize their efforts.
Neolane assists these organizations with a market-driven approach to
building the next-generation marketing platform."
1 - Forrester, "The Forrester Wave™: Cross-Channel Campaign Management
(CCCM), Q1 2012," by Robert Brosnan, January 2012
2 - Gartner, "Magic Quadrant for CRM Multichannel Campaign Management,"
by Adam Sarner, May 22, 2012
3 - Gartner, "Magic Quadrant for CRM Lead Management," by Chris
Fletcher, June 7, 2012
4- Gartner, "Magic Quadrant for Integrated Marketing Management" by
Kimberly Collins and Adam Sarner, November 1, 2012
Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 400 of the world's leading
companies including Alcatel Lucent, barnesandnoble.com, Orange (News - Alert), Sears
Canada, Sephora Europe and Sony Music. Visit www.neolane.com
and read our blog The
Copyright © 2012 Neolane. All Rights Reserved. All
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