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TMCNet:  Free DMA and 89 Degrees Webinar: Beyond Email Batch & Blast

[February 04, 2013]

Free DMA and 89 Degrees Webinar: Beyond Email Batch & Blast

BURLINGTON, Mass. --(Business Wire)--

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, is sponsoring a free Direct Marketing Association webinar to help businesses learn tactics and strategies that will take their email programs to the next level of engagement.

WHAT:
Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate
This free webinar will outline five key trends of 2013, their impact on marketing programs and how to capitalize on them. Listen to real-world case studies, including:

  • how WorldVision put real numbers behind its email member base, big and small, to transform its marketing and engagement focus.
  • the way Crabtree & Evelyn capitalized on the power of social to drive email growth and engagement, reaching two week marketing goals in 48 hours.
  • Learn how to better:
    • evaluate members
    • drive email with Social
    • leverage customer transactional files


WHO:
Presented by longtime email industry analyst and Relevancy Group CEO David Daniels
Speakers:

  • Arthur Sweetser, Chief Marketing Officer, 89 Degrees
  • Todd Ranson, Digital Marketing Optimization Manager, World Vision

WHEN:
February 13, 2013 -- 2:00 PM - 3:00 PM ET

WHERE:
Register Now!
Event Website: http://bit.ly/UE1U7H

David Daniels is one of the most influential experts in email marketing, if not the most influential. A tenured marketer, public speaker, industry analyst and consultant, he formerly served as vice president and principal analyst with Forrester (News - Alert) Research and was vice president and research director of the groundbreaking Jupiter Research for nearly a decade. David is co-author of the book "Email Marketing An Hour A Day" which has been translated into four languages and continues to be distributed worldwide.

Arthur Sweeter is a prolific marketer and bona fide thought leader in the dynamic world of digital and CRM marketing. He has held senior marketing and management roles at email marketing provider e-Dialog, S&H greenpoints, Converse and agencies Ogilvy & Mather, Cabot, Hill Holliday (News - Alert) and Gearon Hoffman. Arthur is a highly regarded industry figure who speaks at conferences and co-authored the book Successful Email Marketing Strategies: From Hunting to Farming.

About 89 Degrees

89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill. http://www.89degrees.com


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