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TMCNet:  Free DMA and 89 Degrees Webinar: Beyond Email Batch & Blast

[February 04, 2013]

Free DMA and 89 Degrees Webinar: Beyond Email Batch & Blast

BURLINGTON, Mass. --(Business Wire)--

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, is sponsoring a free Direct Marketing Association webinar to help businesses learn tactics and strategies that will take their email programs to the next level of engagement.

Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate
This free webinar will outline five key trends of 2013, their impact on marketing programs and how to capitalize on them. Listen to real-world case studies, including:

  • how WorldVision put real numbers behind its email member base, big and small, to transform its marketing and engagement focus.
  • the way Crabtree & Evelyn capitalized on the power of social to drive email growth and engagement, reaching two week marketing goals in 48 hours.
  • Learn how to better:
    • evaluate members
    • drive email with Social
    • leverage customer transactional files

Presented by longtime email industry analyst and Relevancy Group CEO David Daniels

  • Arthur Sweetser, Chief Marketing Officer, 89 Degrees
  • Todd Ranson, Digital Marketing Optimization Manager, World Vision

February 13, 2013 -- 2:00 PM - 3:00 PM ET

Register Now!
Event Website:

David Daniels is one of the most influential experts in email marketing, if not the most influential. A tenured marketer, public speaker, industry analyst and consultant, he formerly served as vice president and principal analyst with Forrester (News - Alert) Research and was vice president and research director of the groundbreaking Jupiter Research for nearly a decade. David is co-author of the book "Email Marketing An Hour A Day" which has been translated into four languages and continues to be distributed worldwide.

Arthur Sweeter is a prolific marketer and bona fide thought leader in the dynamic world of digital and CRM marketing. He has held senior marketing and management roles at email marketing provider e-Dialog, S&H greenpoints, Converse and agencies Ogilvy & Mather, Cabot, Hill Holliday (News - Alert) and Gearon Hoffman. Arthur is a highly regarded industry figure who speaks at conferences and co-authored the book Successful Email Marketing Strategies: From Hunting to Farming.

About 89 Degrees

89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill.

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