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TMCNet:  NovoPath Launches Brand Transformation: Updated Branding Reflects Company's Forward-Looking Technology

[January 31, 2013]

NovoPath Launches Brand Transformation: Updated Branding Reflects Company's Forward-Looking Technology

(PR Web Via Acquire Media NewsEdge) Princeton, NJ (PRWEB) January 31, 2013 NovoPath, Inc. has unveiled their new creative identity, currently live on their global website and in print. Used by 3,000 AP professionals daily, in the diagnosis of over 4.5 million specimens each year, this leader in Anatomic Pathology (AP) Best-of-Breed Software Solutions now has branding in step with their standing as the partner to turn to when seeking an AP LIS that is “Proven. Advanced. Intuitive.” NovoPath selected Smith + Manning as the collaborative brand partner for the creation of their new identity. The resulting logo, palette, and visuals reflect NovoPath’s 15-year transformation into a dynamic market leader, committed to the ongoing development of “Software Advancing Patient Diagnostics.” While remaining remarkably easy to use, NovoPath provides scalable modules that form a robust, cohesive solution, 100% focused on the Anatomic Pathology lab. As an AP laboratory information management software platform, NovoPath acts as a data warehouse that offers solutions for advanced customized reporting, sophisticated image acquisition, label printing, electronic signoff, synoptic reporting, voice dictation, billing (claims management and accounts receivables), outreach, and lean process, in addition to individual modules for touch screen-based GYN cytology reporting, flow cytometry, cytogenetics and more. From multi-site, multi-facility labs examining thousands of cases per day to single site labs, the NovoPath Platform is designed for use at independent pathology practices – including subspecialty labs, as well as for seamless integration with existing Hospital Management Information Systems.


Graphics prominently featured both online and in their ad layouts clearly indicate that NovoPath has earned the right to announce that Version 8.0 is an EHR Eligible Module supporting Meaningful Use 2011-2012, as noted by the presence of the ONC-ATCB Certified seal, as well as a certified Microsoft Gold Partner.

The tablet graphic in their latest layout serves as a reminder that NovoPath’s patient result distribution innovations have literally made location irrelevant by making delivery possible using any combination of today’s technologies, including directly to an EMR or practice management system, or via smartphones, tablets, WAN, color printing, fax, e-mail, voice, FTP, HL7, XML, web, SOAP, and more. And you can be certain NovoPath will implement those technologies sure to come in the future.

Rick Callahan, VP of Sales and Marketing, shared his view of NovoPath’s updated look “The launch of our new branding underscores our commitment to rapid innovation, keeping ahead of the curve, as we continue to develop products for the AP lab that balance speed and precision in perfect harmony.” About NovoPath, Inc.: NovoPath, Inc. develops and markets software solutions for the Anatomic Pathology Laboratory market segment that includes local, regional, national, in-house laboratories as well as community and university teaching hospitals and medical centers. Since the release of its flagship product in 1999, NovoPath, Inc. has focused exclusively on Anatomic Pathology. NovoPath's mission is to provide unique and unparalleled solutions and services to all aspects of the Anatomic Pathology sector in a way that improves workflow, reduces the probability of human error, ensures results accuracy for greater patient safety, protects patient confidentiality, and above all, produces more precise and informative diagnostic outcomes. More information is available at http://www.NovoPath.com.

### Read the full story at http://www.prweb.com/releases/AnatomicPathology/01/prweb10385529.htm (c) 2013 PRWEB.COM Newswire

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