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TMCNet:  Message Bus Partners With AdStack to Deliver Key Insights for Marketing and Transactional Email

[January 28, 2013]

Message Bus Partners With AdStack to Deliver Key Insights for Marketing and Transactional Email

(Marketwire Via Acquire Media NewsEdge) CORTE MADERA, CA -- (Marketwire) -- 01/28/13 -- Message Bus, the pioneer of cloud-based infrastructure for email, mobile and social messaging, today announced a key partnership with AdStack, a real-time advertising optimization platform used to automatically optimize and manage digital marketing campaigns. The partnership empowers organizations with best of breed technology on two critical fronts: 1) an on-demand cloud-native service for sending email and mobile messages across marketing, triggered and transactional channels with the Message Bus Global Delivery Network and 2) custom content delivery on the fly through the use of AdStack's LiveOptimizer.


"Every marketer in the world is looking for ways of differentiating their brand and products," said Ken Cheney, President of Message Bus. "The Message Bus and AdStack partnership offers companies a complete solution to address personalization in email by delivering emails to the inbox, presenting content that is unique to the individual, identifying the platform they use and then allowing them to create ever more custom-tailored messages. The challenge isn't how to get at more data, it's how to make meaningful sense of so much data and turn that into compelling content with bulletproof delivery." The average inbox is bombarded with countless pieces of marketing collateral and transactional email. The first challenge faced by every marketer that relies on email to drive revenue and brand awareness is reaching the inbox through a sea of ever more intelligent spam filters. Once delivered, it is critical to capture the recipient's attention and provide relevant content that generates engagement and encourages conversions.

The Message Bus Global Delivery Network is a cloud-based platform that solves the delivery challenge by providing a flexible, redundant and scalable architecture that addresses and resolves deliverability. This is achieved with programmatic compliance and real-time analysis of sending telemetry. AdStack's LiveOptimizer ensures inbox content is timely, personalized and relevant by using demographic, behavioral, historical and contextual data to select and display email content when emails are opened. The result is a dramatic increase in conversion rates. The combination of capabilities provides marketers with a path to the inbox and a means to improve overall customer lifetime value.

"The problem with email is the fact that people see it as just that: email," said Dan Quintero, COO at AdStack. "Email is a core channel, and recipients aren't just numbers in your database, they are unique individuals. LiveOptimizer makes it possible for organizations to treat their customers as individuals by serving personalized content on the fly, and in doing so, marketers avoid being bogged down in heavy database queries to extract segmentation data. That said, all the personalization in the world is meaningless unless the message reaches the inbox. That's where Message Bus comes in, they ensure that content designed to drive conversions reaches the intended recipient." About AdStackAdStack specializes in building intelligent and easy to use email solutions for CRM, customer acquisition and digital marketing campaign management for large ecommerce companies, publishers and advertisers. AdStack takes the guesswork out of email content selection and testing by utilizing crowd-sourced engagement data to algorithmically select and serve email content on-open. The AdStack founding team has extensive email marketing industry expertise and is passionate about changing the way companies manage and distribute email messaging to consumers. To find out more about AdStack, visit: http://www.adstack.com.

About Message BusMessage Bus provides a cloud-native application service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

Facebook: http://facebook.com/MessageBus Twitter: http://twitter.com/MessageBus Add to Digg Bookmark with del.icio.us Add to Newsvine Media and Analyst Contact: Amber Rowland amber@therowlandagency.com +1-650-814-4560 Source: Message Bus

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