ePrize Campaign Wins HOW Design Award
PLEASANT RIDGE, MI, Jan 22, 2013 (MARKETWIRE via COMTEX) --
Cigna's "Health Care Reform For YOU," a project developed by ePrize,
Inc., was chosen as an award-winning design in the most recent HOW
Interactive Design Awards. This highly selective and well-regarded
competition sponsored by HOW magazine recognizes outstanding creative
work produced by individuals and creative agencies from around the
In collaboration with ePrize, Cigna launched this interactive
infographic campaign to provide Americans with key answers to their
questions about health care reform, preparing them for 2014 when all
Americans will be required to have health insurance. The law is very
complex, and many consumers don't even know how to start looking for
the information that will be relevant to them. By visiting Cigna's
program, consumers are asked to answer a series of questions and are
then presented with a customized result to help learn how the new
health care reform law will personally affect them. The results give
consumers a starting point to better understand the biggest impacts.
Consumers are also able to share their personalized graphic through
Facebook or Pinterest, helping to spread the word to friends.
A team of design-industry veterans judged nearly 800 entries and
selected winning projects that demonstrated an ideal mix of concept,
strategy and execution.
Entries were judged according to these criteria:
-- How well does the entry communicate
-- How well does the entry achieve the client's mission
-- How memorable or unique is the entry
-- How strong is the entry aesthetically
The Interactive Design Awards encompass all types of digital work, from
websites and kiosks to games and apps. This year's winning projects
were created by top teams including Firstborn, Second Story, Cartoon
Network and Hello Design.
ePrize also received a Best In Class award from the Interactive Media
Awards in 2012 for this project.
"This dynamic infographic we created for Cigna is a perfect example
of how an organization can create innovative, informative content
that consumers want to share with friends across social channels,"
said Matt Wise, CEO of ePrize. "ePrize is looking forward to
continuing our work with Cigna in creating engaging, meaningful
consumer experiences that encourage deep interaction with their
Health Care Reform For YOU is live through early 2013.
About ePrize, Inc.
ePrize is the global leader in digital and mobile
engagement. The company's multi-channel engagement solutions enable
the world's largest brands to continue the dialogue from web to
social to mobile, all the way to POS on a single unified platform.
Last year, more than 50% of the Fortune 500 and many world-class
agencies relied on ePrize's creative, technology and legal services.
Since 1999, ePrize has created thousands of promotions, CRM and
loyalty campaigns in 44 countries for clients like Coca-Cola,
Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T.
Headquartered in Detroit, ePrize also has offices in New York,
Chicago, Los Angeles and Seattle. ePrize acquired a division of
Apollo Data Technologies in 2011, and Cellit, a mobile solutions
company, in 2012. Catterton Partners, a consumer-focused private
equity firm, acquired ePrize in August 2012.
Cigna Corporation (NYSE: CI) is a global health service
company dedicated to helping people improve their health, well-being
and sense of security. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Connecticut General Life Insurance Company,
Cigna Health and Life Insurance Company, Life Insurance Company of
North America and Cigna Life Insurance Company of New York. Such
products and services include an integrated suite of health services,
such as medical, dental, behavioral health, pharmacy, vision,
supplemental benefits, and other related products including group
life, accident and disability insurance. Cigna maintains sales
capability in 30 countries and jurisdictions, and has approximately
71 million customer relationships throughout the world. To learn more
about Cigna(R), including links to follow us on Facebook or Twitter,
LaunchSquad for ePrize
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