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TMCNet:  Research and Markets Adds Report: 2012 Mobile Banking Financial Institution Scorecard: Three Keys To Mobile Money Movement Success

[December 11, 2012]

Research and Markets Adds Report: 2012 Mobile Banking Financial Institution Scorecard: Three Keys To Mobile Money Movement Success

Dec 12, 2012 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of Javelin Strategy & Research's new report "2012 Mobile Banking Financial Institution Scorecard: Three Keys To Mobile Money Movement Success" to its offerings.


In a release, Research and Markets noted that report highlights include: One-third of mobile consumers are using mobile banking in 2012. Seismic shifts are occurring in the mobile banking offerings of financial institutions, significantly building out and expanding the mobile money movement capabilities offered to consumers. But many top FIs fail to provide SMS text banking for their customers without smartphones.

In this fifth annual report, Javelin's Mobile Banking Scorecard analyzes and compares the 24 mobile banking services of the leading 25 U.S. retail financial institutions by gross annual deposit size. The scorecard covers more than 1,200 data points using mystery shopping, mobile web, and phone data collection methods. The report studies device access and mobile web, app, and SMS text banking. It also identifies feature changes over the past year. Three key functionalities in leading offerings are identified by Javelin as areas of special focus.

The report also analyzes consumer activity data, to explore how consumers are fundamentally altering their mobile financial behavior over time. Finally, current U.S. mobile consumer share for tablet and smartphone operating systems and wireless providers is included.

Primary Questions - What mobile banking products and services are banks offering, and how have they changed over the past year - Which banks provide the most complete mobile banking package - Who are the leading industry leaders in mobile banking - What do consumers want from mobile banking - How are financial institutions' mobile banking strategies changing over time and why - What should mobile banking look like in the future Companies Mentioned - Android - Fifth Thirds - Apple - Google - Bank of America - HSBS - Bank of the West - Huntington Bank - BB&T - ING Direct - BBVA - Key Bank - Blackberry - M&T Bank - BMO Harris - Microsoft - Capital One - PNC Financial - Chase - Popmoney - Citibank - Regions - Citizens - Samsung - and more...

Report information: http://www.researchandmarkets.com/research/677q6x/2012_mobile ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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