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TMCNet:  Astute Introduces Astute Social Relationship Management

[December 09, 2012]

Astute Introduces Astute Social Relationship Management

Dec 10, 2012 (Close-Up Media via COMTEX) -- Astute Solutions, a provider of Customer Experience Technology Solutions, announced that it has created Astute Social Relationship Management, a new SRM tool to monitor, analyze and manage social media data.

Astute SRM enables marketing and communications professionals to deliver a tailored search tool in a fixed-price package.

Astute SRM, which is based on Astute Solutions' 18 years of experience delivering CRM solutions to Fortune 1000 companies and some of the best-known, worldwide consumer brands, was designed to deliver a search tool, according to Alex George, Chief Technology Officer at Astute Solutions. "Historically, it has been difficult for marketing agencies to cost-justify a powerful social media management tool. By leveraging our vast experience managing customer data for Fortune 1000 brands, we have been able to create a comprehensive SRM solution that delivers robust, tailored data at a fixed, affordable price," George said.

Astute said Astute SRM offers a base package that provides access to active search streams. The customizable tool includes monitoring, analysis, engagement, management and measurement of social data. Astute SRM users can search topics, products, categories and competitors at no additional cost.

For advertising agencies, public relations firms and other marketing consultants, the value of Astute SRM base package extends far beyond price. Most notably, Astute SRM clients have the flexibility to utilize the social data tools for their own interests as well as their clients. Agencies can add searches to support their own marketing and research needs, or new business efforts.

"For the first time, agencies can select a search tool they can use for themselves and their clients," said Bryan Haviland, a 20-year agency veteran who now manages Astute Solutions' Agency Channel division. "We created Astute SRM with agencies in mind. The base package includes 10 unique active search streams a month. Astute customers dictate how the search streams are used from month to month. This gives agencies the ability to deliver search solutions to their clients, while enhancing their own growth opportunities at the same time." Astute SRM helps marketers close the gap between gathering social network data and using it to strengthen customer relationships. Unique features of Astute SRM include: -Solution with no "add-ons" includes topics, products and competitor data.

-Real-time auto-trending to identify social topic trends; saves staff time in identifying trends.

-Geo-post pinpoint analysis to street level.

-Association tracking of competitors, threats, products, topics and hashtags.

-User-controlled, custom analytics dashboards.

-Threat tracking and alerts for crisis management.

Astute Solutions' customer relationship management, knowledge management and social CRM solutions.

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