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TMCNet:  Kenshoo Reports Forrester Research Evaluation

[November 26, 2012]

Kenshoo Reports Forrester Research Evaluation

Nov 26, 2012 (Close-Up Media via COMTEX) -- Kenshoo, a provider of digital marketing technology, announced it has been cited as the single Leader in a bid management software evaluation by independent research firm Forrester Research.

According to a release, in its report, the Forrester Wave: Bid Management Software Providers, Q4 2012, Forrester researched, analyzed, and scored 5 companies against 19 criteria to evaluate proprietary platforms for managing paid search media.


The Forrester Wave methodology includes surveys and scenario-based demos addressing current functionality, competitive differentiation and future plans. Kenshoo scored a 5.0, the highest possible rating, in Campaign Creation and Workflow, Keyword Identification, Testing, Ease of Use, Conditional Bid Optimization, Local Media, Quality of References, Number of Active Customers and Customer Retention.

"We believe that Forrester's evaluation affirms Kenshoo's industry strength and validates our focused commitment to creating best-in-class technology solutions for specific marketing channels," said Will Martin-Gill, general manager of Kenshoo Enterprise and Kenshoo Local. "At Kenshoo, we pride ourselves on being first-to-market with innovative offerings that help our clients make more money in less time. We will continue pushing an aggressive agenda to deliver tools that help marketers capture the full opportunity in search marketing, social media and beyond." The Forrester Wave report follows an internal client performance audit Kenshoo conducted of advertisers and agencies using its product suite for more than 12 months. Aggregate results show improvements in SEM return on ad spend with increases upwards of 126 percent in click volume, 187 percent in conversions and 137 percent in revenue.

"We're very proud of the results we deliver for our clients and humbled to be recognized by Forrester as the leader in this evaluation," said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. "More than ever, Kenshoo remains committed to empowering the most sophisticated advertisers and agencies in the world with the premium tools needed to achieve continued success." Report information: Kenshoo.com/ForresterWave ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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