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TMCNet:  Innovaro Forms Strategic Partnership with DataMentors

[November 16, 2012]

Innovaro Forms Strategic Partnership with DataMentors

Nov 16, 2012 (Close-Up Media via COMTEX) -- Innovaro, Inc. announced partnership with DataMentors.

Innovaro and DataMentors have entered into an agreement which gives DataMentors the ability to integrate LaunchPad Listen into their DataFuse solution. The new option to DataFuse, called "SocialAppeal", will be powered by Innovaro's LaunchPad Listen and will provide sentiment and analytical analysis of postings on social media sites.


According to the company, SocialAppeal is a solution which automatically integrates social intelligence into a marketing database. This new offering by DataMentors will further strengthen their leadership position in the data quality and management space.

Dennis Hooker, Innovaro's Senior VP Sales said "We are very excited about partnering with DataMentors to deliver SocialAppeal, the first combined capability of its kind. The powerful and flexible social mining and sentiment analysis capability of LaunchPad Listen should assist DataMentors in offering a new level of knowledge to their clients." Pete Giraldi, DataMentors' SVP of Sales and Marketing said, "DataMentors is delighted to be partnering with Innovaro. As the world becomes more social, companies must adopt processes to take advantage of this data. Once social data is cleansed and integrated into a marketing database, doors are opened for a variety of marketing and promotion opportunities, CRM strategy improvement, brand development, prospect identification, customer retention, and competitor knowledge." Innovaro offers a set of services and software to assure the success of any project, regardless of the size or intent.

DataMentors is a provider of database preparation and marketing solutions.

More Information: http://www.innovaro.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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