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November 02, 2012

Microsoft News - Microsoft Switches Up App Store Name

By David Gitonga, TMCnet Contributing Writer

iOS has a successful and functional App store, and so does Android (News - Alert). This is a fact that hits hard to the nerve of any serious operating system developer, since availing applications based on your operating system are apparently one of the biggest crowd winners in the modern world. Microsoft (News - Alert) has looked into this cold truth and decided to revamp its not so famous Metro apps, and actually give it a new name.

The store now sails under the banner name “Windows Store Apps” with the change of name ensuring that the closely related Metro design language also changes its name to Microsoft Design Language.

Microsoft’s move to change the flagship name of the store caught many tech enthusiasts’ by surprise back in August when the name change saga officially kicked into action. To reflect the seriousness of the matter, people developing apps and writing books about the topic had to change any reference made to Metro and replace it with Windows 8 UI.

With the company technically refusing to clear the fog surrounding the swap, rumors have it that the move was due to a trademark dispute with a German-based retailer. The company insists that Metro had all along been a code name standing in for the real thing.

Since August, groups within Microsoft have struggled in finding a name that rolls off the tongue as well as the ditched Metro. Some occasional substitutes include “Modern” or “Modern UI-style.”

New name or no new name, it has been business as usual at the app store. According to Wes Miller, directions analyst at Microsoft, the Windows store currently has more than 10,000 programs with a huge chuck of the assortment made up of free apps.

Edited by Jamie Epstein

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