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October 09, 2012

Microsoft News - Microsoft Offers Free Boingo Wi-Fi in NYC and San Francisco

By Anamika Singh, TMCnet Contributor

Boingo (News - Alert) Wireless, the provider of software and services for Wi-Fi industry, announced that Microsoft is providing free Wi-Fi access at high-traffic New York and San Francisco locations till the end of the year. The Wi-Fi sponsorship is part of the launch of Windows 8, and will also introduce the new Windows Store.

This is a holiday promotion which  Microsoft (News - Alert) announced and made it available for users of all Wi-Fi enabled devices in six Manhattan subway stations, supported by Transit Wireless’ network, and across Wi-Fi hotzones covering San Francisco locations including Union Square, Fisherman's Wharf, UN Plaza, the Financial District, Nob Hill and more.

Microsoft will also provide Wi-Fi via more than 200 Manhattan hotzones, starting November 1. The Wi-Fi hotspots are part of Boingo’s Cloud Nine media platform, a global advertising network.

Also, Boingo Wi-Finder helps find thousands of free and Boingo hotspots worldwide to get connected automatically. It allows users to find the nearest Wi-Fi hotspot. Boingo Wi-Finder actively searches for hotspots and pops an alert when Wi-Fi has been detected.

“At Microsoft, we know that amazing apps are being built in New York and San Francisco, and we want to give talented developers the chance to launch their businesses through the Windows Store,” stated John Richards, senior director at Microsoft Corp.

“We hope our Boingo Wi-Fi sponsorship will introduce the Windows 8 opportunity to app builders in NYC and San Francisco, while providing folks with Wi-Fi connectivity on-the-go,” Richards adds.

“Microsoft’s sponsorship of Wi-Fi in New York and San Francisco is a testament to the targeted reach and deep engagement Boingo’s Cloud Nine advertising network delivers,” comments Dawn Callahan, vice president of consumer marketing for Boingo Wireless (News - Alert).

“Our Wi-Fi sponsorships deliver meaningful advertiser content to key consumer audiences, help partner venues meet their revenue needs, and keep people connected from subway station to city center,” Callahan continues.

“New York is always bustling during the holidays, and Microsoft’s sponsorship of Boingo Wi-Fi on the Transit Wireless subway wireless network will help straphangers stay connected,” added Jerry Page, MTA director of strategic initiatives. “We’ve received positive feedback from our subway riders on Boingo’s sponsored Wi-Fi, and look forward to having them continue this free service through the holidays.”

Edited by Brooke Neuman

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