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September 13, 2012

Microsoft News - QuickPlay Extends Microsoft Mediaroom Platform to OTT Broadband Enabled Devices

By Shankar Pandiath, TMCnet Contributor

QuickPlay Media Inc., a pioneer of managed solutions for distributing premium video to IP-connected devices, recently announced its improved support for the Microsoft Mediaroom IPTV platform. The IPTV service is a cost-effective and swifter extension of QuickPlay’s multiscreen facility to the Android (News - Alert), iOS and other OTT IP-enabled platforms, without the essential requirement of investing in new infrastructure.

According to a recent study issued by Forrester (News - Alert) Research, over 62 percent of U.S. adults 18 to 31 use at least three connected devices. In addition to diverse IPTV services to choose from, the consumers also access content from rapidly expanding platforms and devices as well.

To cope with this situation, QuickPlay launched the new solution that will help the IPTV providers to overcome the cost-and-resource intensive measures related to adhering to continual proliferation of devices.

Microsoft Mediaroom is a major source of IPTV platforms worldwide, and is used by more than 40 leading operators like Telefonica, AT&T and TELUS. They also deliver TV service to more than eight million household consumers, with more than 16 million set top boxes deployed all across EMEA, America and APAC.

QuickPlay Media provides historically successful managed solutions for distributing premium video to IP connected devices. Effectively used by top media and communication companies, the cloud-based OpenVideo platform from QuickPlay provides a secured and most scalable way of delivering entertainment experiences across multiscreen systems.

This new solution from QuickPlay supports major mobile device platforms and over 300 other family gadget profiles, which include Apple’s (News - Alert) iPhone and iPad, Amazon Kindle Fire, HTC One S, Samsung Galaxy, Microsoft Xbox, Motorola Droid, Android set top boxes, connected TVs and the Windows 8 widget.

According to Wayne Purboo, founder and chief executive officer at QuickPlay, there was now a clear path for the many IPTV operators using Microsoft Mediaroom and other middleware platforms to extend their multiscreen services to today’s most popular devices.

At the recently concluded IBC 2012, the company also demonstrated how their cloud-based solution empowers IPTV operators to offer their customers a smartphone, tablet and game console experience with full range of features and content found on the living-room set-top box – without the requirement of investing in costly infrastructure.

The advanced support solution is based on a cloud-based OpenVideo platform from QuickPlay, managing all the integral stages in media content transformation, right from ingestion, DRM packaging and delivery for live and on-demand programming.

Features include a 24/7 service monitoring and full media operations with industry-leading SLA, and cloud-based service delivery from specialized head-end facilities of QuickPlay. It also enables shared viewing experiences like resume and pause across DVR and other devices, with seamless integration with OSS/ BSS for authorization or authentication.

The content is protected by PlayReady DRM and Widevine (News - Alert) and is broadcaster compliant with MPAA, and ensures entitlement management for IPTV subscriptions and devices for household account.

There is also a remote control and companion functionality with Mediaroom set top box. There is the facility for dynamic advertising insertions (FreeWheel, Google (News - Alert), DoubleClick) with such geo-restrictions as on demand.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Braden Becker

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