Microsoft - FEATURED ARTICLES
May 30, 2012
Microsoft News - Emailvision Integrates E-mail Campaign Solution into Microsoft Dynamics CRM
By Tracey E. Schelmetic, TMCnet Contributor
The integration of the two will allow Microsoft Dynamics CRM users to have access to their customer data and develop, execute and manage their digital campaigns through a single interface. Users of the combined solution can gain a better understanding of their customers’ preferences and their campaign’s deliverability with comprehensive performance reporting.
With this knowledge, marketers have the ability to consistently improve their marketing messages, cultivate new revenue opportunities and grow their customer base.
“Today’s organizations choose to use Microsoft Dynamics because it is an effective, easy-to-use business management tool,” said Jacques Prothons, Emailvision’s Vice President of ISVs, Partnerships and Strategic Alliances. “This integration is a key element in our partnership with Microsoft and we are delighted to be able to extend our solution to Microsoft Dynamics’ users, and be able to offer our customers a product with such proven added value.”
Microsoft said the partnership with revolutionize e-mail marketing campaigns.
“Emailvision and Microsoft Dynamics CRM connected together showcases a compelling new way to execute and manage intuitive email campaigns, improving customer engagement and driving real results. We are excited to have them as a partner with us,” said Hayley Bass, UK Product Manager for Microsoft Dynamics.
Emailvision's Campaign Commander features drag-and-drop customer data discovery and geo-based heat maps. A new version of the solution, released in March, allows marketers to explore and analyze millions of records more quickly.
With a better understanding of their customers by location, behavior, demographics and purchase history, marketers can combine these insights to execute smarter marketing campaigns, the company said at the time of the announcement. Having customer intelligence at the heart of campaign development, marketers can increase revenues and profitability without overwhelming their subscribers, fans and followers.
The companies say that users of the combined Emailvision/Microsoft Dynamics CRM solution Efficient and effective management of customer and prospective customer data will be able to more effectively create e-mail campaign segments using marketing lists from Microsoft Dynamics; send attractive, personalized e-mails using the branding and personalization features of Campaign Commander; achieve high deliverability rates for e-mail campaigns through the Emailvision platform; monitor and measure campaign performance; and gain daily automated data synchronization of new leads, contacts or accounts between Microsoft Dynamics CRM and Campaign Commander.
For more information about the solution, visit www.emailvision.com.
Edited by Braden Becker