3Cinteractive recently announced it has introduced consumer-facing mobile capabilities for Microsoft (News - Alert) Dynamics CRM 2011. The latest offering from 3Cinteractive, providing Fortune 1000 companies with cloud-based, enterprise mobile solutions, is an enterprise-grade customer relationship management (CRM) application which supports business to consumer interactive mobile functionalities without issues of carrier or mobile device compatibility.

“We are very enthusiastic about extending the Microsoft Dynamics CRM framework ubiquitously to consumer’s mobile devices by leveraging our Switchblade platform,” said Jeremy Martin, 3Cinteractive’s Senior Vice President of Business Development. “This is a great example of the extensibility of 3Cinteractive’s solutions and the open nature of Microsoft’s platforms. Our solution provides enterprise Dynamics CRM clients’ significant value by allowing them to personally and seamlessly communicate with consumers in real-time using their preferred mobile channels.”

The company’s consumer-facing mobile capabilities integrate with the cloud-based Microsoft Dynamics CRM 2011 system seamlessly, allowing the application to easily address the various aspects of the communication cycle, including opt-in/out management and real-time chat, as well as providing updates on orders and dedicated marketing broadcasts.

Users of Microsoft Dynamics CRM can now use the device to improve their ongoing consumer engagement efforts directly over the mobile device of the consumer. The solution helps users improve their existing relationship and customer experiences, in addition to driving customer loyalty programs and reducing marketing costs quickly and more efficiently.

Said John O’Donnell, Sr. ISV Architect Evangelist, Microsoft Corporation: “The combination of Microsoft Dynamics CRM 2011 and 3Cinteractive’s Switchblade technology opens up a whole new world of two-way, interactive SMS based marketing to our ever growing Dynamics CRM 2011 customer base.”