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February 24, 2012

Microsoft News - Motivity Labs Selected by Microsoft to Support Mobile Acceleration Week Events

By Nathesh, TMCnet Contributor

Microsoft (News - Alert) has chosen Motivity Labs to accelerate new apps on the Windows Phone (News - Alert) marketplace and to support its Mobile Acceleration Week events.

Mobile Acceleration Week (MAW) is about accelerating the development of mobile applications on the Windows Phone 7 platform and the event offers on-site technical and business assistance from Microsoft, as well as third-party support from Microsoft’s partners, such as Motivity Labs.

Motivity Labs, a mobile application development and certification company, is slated to offer user interface design, rapid prototyping, application development, and training to Microsoft-selected companies at the MAW events. The company was chosen based on its previous success at similar events and it has also partnered with Microsoft extensively on many sectors.

“We are excited to continue our partnership with Motivity Labs based on their expertise and past implementations,” said Brian Hoskins, director at Microsoft's Emerging Business Team, in a press release.

Motivity Labs claimed that it has vast experience in building applications on most popular mobile operating systems and in-depth skillset and knowledge in building frameworks. It has strong development expertise in Windows Phone and other mobile platforms and the infrastructure to test and certify applications and devices from its Global Testing Center of Excellence.

The company can help define users’ mobile strategy and recommend target platforms based on their geographical and demographical focus. It has the capability to tackle the end-end development of their mobile application.

Rodax Software, one of the companies that worked with Mobility Labs at the MAW, acknowledged that it was pleased with its partnership with Mobility Labs and the support it got. Rodax is developing Skedi Family Calendar for multiple devices and platforms and it has found Motivity’s expertise in mobile app development to be invaluable and look forward to continuing to work with them in the future.

Edited by Jennifer Russell

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