Microsoft - FEATURED ARTICLES
December 15, 2011
Microsoft News - Microsoft Changing Up Their Management Structure
By Oliver VanDervoort, Contributing Writer
Microsoft (News - Alert) seems to be at a bit of a crossroads when it comes to just how it is going to do business in 2012. When it comes to the Windows Phone, Microsoft’s entry into the smartphone market appears to be an afterthought. Despite the fact that people seem to think that the iPhone (News - Alert) and the Android phones are the only ones that are out there, the computing giant is still trying to fight for a share of the market.
One company that is attempting to bring back the Windows Phone is Nokia (News - Alert) who has decided that the iPhone is about to drop in popularity. Now the company is doubling down and trying to hype the Windows Phone (News - Alert) 7 like never before. Of course, in 2012 Microsoft will also be trying to hype their new desktop OS, Windows 8.
One of the ways Microsoft wants to make sure that they are cashing in with the right approach is by reshaping the management team that is in charge of both the Windows Phone and Windows 8. The company’s executive director, Steve Ballmer has announced that he has decided to change up who and how the two projects advance.
Beginning immediately, Andy Lees (News - Alert) will work both the upcoming Windows 8 release as well as continuing to work on the mobile phone division. Lees has been the mobile phone division’s president since 2008 so it’s possible he’s got that department down flat.
While Lees will have a hand in both areas, Microsoft has not announced exactly what he will be doing in order to juggle the roles. Balmer did describe the position as "a time-critical opportunity focused on driving maximum impact in 2012 with Windows Phone and Windows 8.”
While Lees was promoted to one of the company’s top presidents in 2010 in an effort to elevate the Windows Phone, there really hasn’t been able to take off. Microsoft and Nokia both hope that their new found alliance will help both companies when it comes to retail success. Likewise, Microsoft is hoping that their new app store will drive demand up for their product.
Edited by Jennifer Russell